Alumnus Kevin Willson (鈥�01) headed to the Super Bowl for the third year in a row as a finalist in Doritos鈥� national commercial contest, 鈥淐rash the Super Bowl鈥� and the 30-second spot he created aired during the Super Bowl pushing Willson, the film鈥檚 director, and his crew closer to winning $1 million from Doritos. Tuesday, Feb. 7, the USA Today & Facebook Ad Meter results were announced and Willson's video ranked number one winning himself and the crew $1 million.

The 45-member film crew committed two months of time and energy into making the video, titled 鈥淪ling Baby,鈥� working for free in hopes the commercial would make it as one of the five finalists in the contest. In early January, Doritos announced 鈥淪ling Baby鈥� had been selected from more than 6,000 entries.

鈥淭he chance to air in the biggest platform in the world is worth the risk of not making it,鈥� said Willson, who is the only person to qualify for the contest in three separate years.

Employing creativity and comedy, the commercial pairs two underdogs 鈥� a grandma in a wheelchair and a baby 鈥� to valiantly win back a bag of Doritos chips from a bully.

鈥淲hat I love about comedy commercials is telling a story in an incredibly concise way 鈥� you have to tell your story in 30 seconds and that鈥檚 a really fun challenge,鈥� said Willson.

For the commercial, Willson partnered with alumni Jeff Edwards (鈥�00) and Daniel McNeely (鈥�02), who both served as executive producers. The trio have been making films together since their freshmen year at Biola and employed two other Biola 黄瓜视频s 鈥� Bob Perkins (鈥�00) as editor and Trevor Smith (鈥�11) as 1st AC 鈥� as well as current Biola student David Reynosa for behind-the-scenes footage.

Three years ago, Willson鈥檚 first contest entry, 鈥淐asket,鈥� aired during the Super Bowl, gaining his crew second place. His entry 鈥淏irthday Wish鈥� was one of the five finalists last year.

Read more about 鈥淪ling Baby鈥� and the making of the commercial.

Written by Jenna Bartlo, Media Relations Coordinator. Jenna can be reached at 562.777.4061 or jenna.l.bartlo@biola.edu.